Nishita’s Blog
Here’s a little bit of me!

*The above image was taken from Nishita’s Blog.

A peer review on audience and channels

Nishita’s Blog is vibrant and eclectic gallery of multi-media art. The overall aesthetics are consistent, easy to navigate, and convey a style that seems to be very reflective of Nishita herself: on her about page Nishita shares her love of hip hop, which is ever-present in the style and colours for this blog. The pages themselves are purposely monochromatic: the dark background acts as the perfect wall, drawing all attention to the images of art. As Travis Gerts explains in his article Design Machines: How to survive the digital apocalypse, “nothing makes a drop of colour brighter than when it’s set against a wall of grey”. Most of the images are vibrant, and bright pieces of art, contrasting well against the simple and dark theme. With this in mind, I find the title of her blog really hard to read against the busy background – changing the font colour from black to white, or even to the same red as the paper garland would allow for the title of the blog to pop, and become a lot more legible.

While navigating Nishita’s website, the first noticeable graphics were the large Instagram icons on the right, under the blog tab. There is a main instagram page that is private, as well as public art page While this is a wonderful way of building a following and audience, I would recommend linking your blog to your Instagram, which would allow for a stronger use of this cross-promotion. In addition, I would recommend making the main page public to allow for greater audience and reach – especially as it is labeled main, which leaves me to assume that traffic would be preferably diverted here as opposed to the accompanying art page. If this is not the case, I would remove the main link altogether. This seesaw between personal blog and art blog speaks to the multidisciplinary qualities of social media, and the undefined rules of online networks, which are “bringing change to all forms of information” (Kissane).

The mixed modes of art is really wonderful: this blog truly highlights Nishita’s talent and versatility. When it comes to videos, however, I could be cautious with the auto-play. For example, the blog tab automatically plays the last video at the bottom of the page – a vibrant alleyway filled with colourful street art and vendors. At first, its hard to say where the sound is coming: I check all my other tabs to see if there might be an add somewhere, or a video that popped up. We’ve all seen those people I class, in a café, or in a library, who interrupt the silence with an unexpected video, and panic trying to turn the sound off. Similarly, I often find myself browsing websites in a public space, and exit the website immediately as opposed to taking time to find the source of the sound. Keeping this in mind, especially if this blog is looking at retention, lower bounce rate, and overall keeping track of the analytics. If the auto-play function is something particularly desired, perhaps the blog could have a pop up muted video, like in Lonely Planet’s landing page, so the user immediately knows where the sound is coming from.  Similarly, having a preview of the post as opposed to the entire post would allow for reduced scrolling, and potentially more retention: the easier it is to find what you need, the better the experience for the user, which means a higher chance of returning to the blog.

These simple suggestions could help elevate the blog to the next level, creating a stronger sense of legitimacy, and foster a strong following. Overall, Nishita does a beautiful job of curating her website to best highlight her art. If you’re an art enthusiast, or an artist yourself, I recommend you check out her work here!

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